Founded in 1928 by Mohanlal Dayal, Parle Products started its journey by producing orange candy. However, it was in 1939 that the company made a significant breakthrough by introducing affordable biscuits to the Indian market. These biscuits, later named Parle-G, have since become a household name and a staple in the Indian snack industry.
Parle-G has been able to maintain consistent quality at an affordable price for over 25 years, making it a favorite among consumers across the country. With a presence in over 3 million retail outlets and 10 strategic manufacturing units, Parle-G ensures efficient distribution, reaching even the most remote areas of India.
Positioned as “Bharat ka Apna Biscuit,” Parle-G has successfully fostered emotional connections with its consumers. Priced at just Rs 5, it has become a symbol of affordability and accessibility for millions of people. The brand’s commitment to providing value for money has resonated with consumers, making Parle-G a trusted choice for generations.
Parle-G’s success story is not limited to its popularity among Indian consumers. In fact, it has surpassed competitors like Britannia and Oreo to become the world’s largest-selling biscuit, all starting from its humble beginnings as a small candy maker. This achievement is a testament to the brand’s ability to adapt to changing consumer preferences and consistently deliver a product that meets their needs.
One of the key factors behind Parle-G’s success is its wide distribution network. With 3 million retail outlets spread across the country, the brand has made sure that its biscuits are easily accessible to consumers, regardless of their location. This extensive reach has allowed Parle-G to tap into the vast Indian market and reach over 100 million people.
Another important aspect of Parle-G’s strategy is its commitment to quality. Despite its affordable price, the brand has never compromised on the taste and quality of its biscuits. This has earned Parle-G the trust and loyalty of its consumers, who continue to choose it over other options in the market.
In the financial year 2022, Parle-G generated an impressive revenue of over Rs 15,000 crore. This remarkable achievement is a testament to the brand’s strong market presence and consumer demand for its products. With its consistent growth and popularity, Parle-G has become a force to be reckoned with in the Indian snack industry.
Parle-G’s success story is not only inspiring but also a reflection of the brand’s commitment to providing affordable and high-quality products to the masses. Its ability to connect with consumers on an emotional level and deliver value for money has made it a household name in India.
As Parle-G continues to innovate and expand its product offerings, it is poised to maintain its position as a leader in the Indian snack market. With its strong brand reputation and loyal customer base, Parle-G is set to achieve even greater heights in the years to come.
