Parle-G: A Rs 5 Product That Reaches Millions and Generates Billions

Founded in 1928 by Mohanlal Dayal, Parle Products started its journey by producing orange candy. However, it was in 1939 that the company made a significant breakthrough by introducing affordable biscuits to the Indian market. These biscuits, later named Parle-G, have since become a household name and a staple in the Indian snack industry.

Parle-G has been able to maintain consistent quality at an affordable price for over 25 years, making it a favorite among consumers across the country. With a presence in over 3 million retail outlets and 10 strategic manufacturing units, Parle-G ensures efficient distribution, reaching even the most remote areas of India.

Positioned as “Bharat ka Apna Biscuit,” Parle-G has successfully fostered emotional connections with its consumers. Priced at just Rs 5, it has become a symbol of affordability and accessibility for millions of people. The brand’s commitment to providing value for money has resonated with consumers, making Parle-G a trusted choice for generations.

Parle-G’s success story is not limited to its popularity among Indian consumers. In fact, it has surpassed competitors like Britannia and Oreo to become the world’s largest-selling biscuit, all starting from its humble beginnings as a small candy maker. This achievement is a testament to the brand’s ability to adapt to changing consumer preferences and consistently deliver a product that meets their needs.

One of the key factors behind Parle-G’s success is its wide distribution network. With 3 million retail outlets spread across the country, the brand has made sure that its biscuits are easily accessible to consumers, regardless of their location. This extensive reach has allowed Parle-G to tap into the vast Indian market and reach over 100 million people.

Another important aspect of Parle-G’s strategy is its commitment to quality. Despite its affordable price, the brand has never compromised on the taste and quality of its biscuits. This has earned Parle-G the trust and loyalty of its consumers, who continue to choose it over other options in the market.

In the financial year 2022, Parle-G generated an impressive revenue of over Rs 15,000 crore. This remarkable achievement is a testament to the brand’s strong market presence and consumer demand for its products. With its consistent growth and popularity, Parle-G has become a force to be reckoned with in the Indian snack industry.

Parle-G’s success story is not only inspiring but also a reflection of the brand’s commitment to providing affordable and high-quality products to the masses. Its ability to connect with consumers on an emotional level and deliver value for money has made it a household name in India.

As Parle-G continues to innovate and expand its product offerings, it is poised to maintain its position as a leader in the Indian snack market. With its strong brand reputation and loyal customer base, Parle-G is set to achieve even greater heights in the years to come.

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Deepak Vishwakarma

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